Answers to these and other questions aren't just trivia; they're vital information for executives, managers, sales and marketing specialists, and other people who carry your organization's name and reputation around the world.
Success in the global marketplace begins with an expert understanding of international business etiquette, practices, and cultural cues. Without it, businesses and organizations cannot develop a competitive network of customers, suppliers, and, most important, talent.
The digital reference for business without borders Kiss, Bow, or Shake Hands delivers vital information -- and downloadable content for on-the-go access -- to professionals who are working abroad, traveling for business, or managing global teams from a domestic location.
Includes more than 70 country profiles --– each with interactive maps and vital cultural knowledge, including
Background and Culture — history, government, language; values, decision-making style
Tips on Doing Business — local style, typical business values
Protocol — greetings, forms of address, dress, dining, gifting conventions
Business Practices — importance of punctuality, negotiation practices, entertaining
Key Phrases in Local Languages — with audio to ensure correct pronunciation
Interactive Maps and Vital Facts Summaries — Presented in English and Spanish
